Carousel: Phillips’ new 21:9 television promotion

Check out this new interactive campaign to promote Philips’ latest entrant into the television market, the CINEMA 21:9. It depicts an epic ‘frozen moment’ cops and robbers shootout sequence that includes clowns, explosions, a decimated hospital, and plenty of broken glass and bullet casings. Very “Dark Knight”

The film works as either an endless loop, or you have the option to ‘spin’ through the film’s single take shot repeatedly, to stop on a specific frame, or to watch it at the preordained speed. The film also contains embedded hotspots, which, when triggered, take you to a behind-the-scenes version of the same shot. The microsite’s loader doubles as the credit sequence, which is quite neat.

Check it out here: http://www.cinema.philips.com