Mediastation are proud to announce our involvement in the production of The Wizarding World of Harry Potter TV commercial & website experience. Both these are to officially launch at the US Superbowl on the 8th February (The most expensive 30 second advertising slot in the world!). Mediastation were commissioned by Rosso Media to produce the CGI and special FX for the commercial along with production of the high-profile website for Universal Orlando Resort.Click this to view our work: www.universalorlando.com/harrypotter
What’s really incredible is that all this was created with our in-house team, making them one of the only companies in the world which can handle the diversity and quality of production required to achieve all this under one roof. Goto www.mediastation.co.uk to find out more.
To compliment our dedicated specialist 3D modelling and animation pipeline we are proud to announce the opening of our new motion capture studio.
Using motion capture data instead of key-framed animation not only speeds up the animation of characters it also gets much more realistic movement especially for secondary movements and weight interpretation which is easily recreated. This new expansion will be of real benefit to our customers in terms of realism, cost effectiveness and faster production time lines.
With the latest versions of flash player it is now possible to create environments and 3D objects for use in the standard flash player - Here are two examples of using 3D in flash:
This first version is a rendered video - with the playback (Forwards and Backwards) programmed in flash to give interactivity:
Now this version is using the 3D capabilities of the flash player, its much more interactive as we can control the model in real time (note by clicking and dragging you can rotate the object in all directions) and it is a much smaller file size for download. The disadvantage is that you can only use a limited amount of polygons in the mesh (note the round edges are squared off in places) It also suffers from rather flat shading.
Mediastation have teamed up with professional surveyors at www.msasurvey.com to offer a unique visualisation service. MSA use state-of-the-art 3D scanners to scan and survey any environment - from a single room to a whole complex. While primarily this technology is used for fast and accurate environment surveying, the data produced can be used in virtual worlds as well - giving us endless possibilities to blend the real with the virtual.
The scanning equipment produces something called “point cloud data”, the video below shows the detail that is captured.
This technique means we can produce extremely accurate assets for visualisation and animation. Once captured our 3D artists remove any unrequired data and convert it to a 3D model to use in the virtual environment. The scan also cpatures colour so texturing is much easier and realistic.
This process can be used for any number of visualistation services, it is specifically usefull for visualising how a new building is going to look it the current environment rather than single flat artist impressions. We can put the camera in any position and output videos or stills for marketing and communications.
3D Modelling / Animation, Broadcast, Flash, General, Interactive Multimedia | Chris | 
February 3, 2010 4:49 pm | 
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