Real Time Software Chroma Key Update

Today we rolled out the latest update to our proprietary chroma key for live event software. This unique software solution allows non-experts to run live chroma key applications with little more than a pc and a camcorder. It forms part of a modular software system we have developed for constructing bespoke interactive experiences for exhibitions, events and festivals

Our most popular configuration allows visitors to be put “in the picture” by being photographed and filmed at the event. The participant is given a photo to take away and a download code to go online and view the video from your website, this can in turn be distributed to friends through online social networks. This adds great value to event marketing not only driving customers back to your site at the highest conversion rate but also injecting a viral element to the campaign.

To find out more about the creative ways our technologies are being used for experiential marketing please contact us.

AV tips and technology for live events, meetings and conferences

Found this really useful presentation on different AV technology for use in live events. Starts with an overview and history of AV for events and dealing with presenters. Skipping forward there is some reallygreat ideas including basic audio and video systems, multiscreen/widescreen shows, LED video walls, lighting and audience response systems as well as some very innovative solutions such as Teleportec - a system for remote presenters to chair the meeting, digital signage applications, Microsoft surface and Hyposurface - a computer programmable three dimensional signage display.

http://www.cmcgc.com/media/synch/070728/NMP5/default.htm